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How To Decide On Facebook Ad Campaigns?

Facebook is a huge platform with about 2.7 billion active monthly users. So, advertising on Facebook can be very effective if you can properly utilize its sheer massive user base. A well-utilized Facebook ad campaign can get you the boost you need. Therefore, online shops, aspiring content creators, apps, games and even scams or phishing websites use Facebook’s ad service to reach more people on Facebook.

Following are the tips and tricks that will help you make the most out of Facebook advertisements.

Get your objective straight

To get started with an ad campaign on Facebook, you need to select one of these eleven ad objectives that Facebook offers. These objectives are:

  • Brand awareness: To bring awareness about your product to new people.
  • Reach: To expose your ad to as many people as possible.
  • Traffic: To steer traffic to a specific web page or app.
  • Engagement: To reach a vast audience and increase the number of likes on your page or engagements on your posts, encourage people to book your events and claim special offers.
  • App installs: Drive people towards installing your app.
  • Video views: Increase the number of views on your videos.
  • Lead generation: Acquire new candidates into your sales funnel.
  • Messages: Increase communication between you and your customers by encouraging them to message or contact your business.
  • Conversions: Get people to take a specific action on your website.
  • Catalog sites: Connects your Facebook ad to your product catalog so that people are shown ads for products that they are likely to buy.
  • Store traffic: Increase the number of visitors to your offline stores.
  • Choose the right campaign objective that can adhere the best to your service or product and needs.

Target audience

Target audiences are the potential customers that are likely to be interested in your product/service. Thus, finding the right audience is crucial for the success of your ad campaign. You don’t want to show the ads of winter wears in the summer. When designing your ad campaign you are given the option to add a custom audience. This is where to select your target audience. The first option provided is the list of people who have already interacted with your product on or off Facebook.

The first step for selecting your target audience is to choose:

  • the locations that you wish to target,
  • age group,
  • gender and
  • language.

As you keep customizing your target audience, the audience size meter on the right of the screen gives you an idea of how big your ad’s reach will be. Then after customizing your target audience, it’s time to focus on detailed audience targeting.

  • Detailed targeting:
    This option helps you include or exclude people from your target audience based on demographics, interests, and behavior. Here you can go much into details as you want. For instance, you can decide to target people interested in RPG games and shooter games but exclude people interested in racing games.
  • Connections:
    Your Facebook page or your business app already has some people interacting with them. You can choose to either target or exclude those people when setting up your target audience. If the goal is only to reach new people, you select the option “Exclude people who like your page” meanwhile, if your goal is to introduce a new product to the people who have already liked your page, select the option “People who have already liked your page”. You can also target friends of the people who have already interacted with your page.
  • Narrow your audience down based on their interests:
    People belonging to the same demographics, age and gender can have entirely different interests. Therefore, running your ads based on just demographics, age, and gender will be irrelevant to most people. There are a ton of different interests you can choose from in Facebook ads. Go to your ad settings and find the “interests” section. Then, enter any interest into the search box and it will show you suggestions based on your search. Try to select multiple interests so that your target audience becomes even narrower.
  • Target possible buyers:
    These are the people who are already likely to buy your product. Go to your ad settings, where you can see buyer profiles under the behaviors section. It shows you a list of interest groups who are more likely to be your buyers based on their activities and behavior.

Pick the right placement for your ads

Ad placements let you pick where you want your ad to show up. Facebook gives you a variety of options when selecting where you want your ad to show up:

  • Device type: Mobile devices, desktop or both.
  • Platforms: Facebook, Instagram, Audience Network or Messenger.
  • Specific mobile devices and operating systems: iOS, Android, Windows or all devices.

If you’re a beginner, then the option is to choose Automatic Placements. Facebook automatically places your ad across all of its platforms, including Facebook, Instagram, Messenger and Audience Network.

Fix your budget and schedule

Deciding how much money you can invest in your ad campaign is very important, you can choose either a daily or lifetime budget. You should also be wary of when you need to publish your ads. The most efficient way to utilize your budget is by running your ads on a schedule. This option lets you run your ads only when your target audience is most likely to be using Facebook. A small trick you can use if your marketing budget is limited. You can only advertise on weekends when most of the user base will not be busy at work or school. While this can take longer to reach more people, over time, it is very resource-efficient.

Facebook has been one of the first choices for advertisers and that is for a reason. Facebook has a massive user base and multiple platforms like Instagram and Messenger, all of which support advertisements.

In conclusion, deciding your target audience, narrowing it down, and scheduling your ads according to the activity of your target audience is the key to a successful ad campaign. Hopefully, you can implement the above strategies into your Facebook advertising campaigns and get good value out of them.

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